About
hollow valley

“As for me, I see both the beauty and the dark side of things; the loveliness of cornfields and full sails, but the ruin as well. And I see them at the same time, at once ecstatic at the beauty of things, and chary of that ecstasy. The Japanese have a phrase for this dual perception: mono no aware. It means ‘beauty tinged with sadness,’ for there cannot be any real beauty without the indolic whiff of decay. For me, living is the same thing as dying, and loving is the same thing as losing, and this does not make me a madwoman; I believe it can make me better at living, and better at loving, and, just possibly, better at seeing.”
— Sally Mann
 
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The concept for Hollow Valley was born from the path I took to finding my own magic: through a lot of time holding tarot cards, touching soft yarn, reading about witchery and magic and ghost stories from the Appalachian hills. For years, I’ve been building on an energy of mystery, balminess, the depth of southern mysticism. I love the morbid beauty of southern literature, the way the mountains appear to burn as fog descends on them in the fall. I love the sharp bark of coyotes and the hum of cicadas, the crackle of bonfires and the soft rush of cold creeks. I did most of my growing and gathering in the chilly October cove afternoons of the Smoky Mountains. 

the hollow valley is an oracle deck, blog, newsletter, and tarot deck (coming summer 2020) and was created by Erin Alise Borzak.